Purchase equipment frugally. Having quality equipment is important for taking high-quality photos, but you need not invest all of your savings in brand new, high-end equipment before you really start your career. You can buy used equipment in good working condition, purchase older models at a discount after a new model comes out, rent equipment, or even borrow equipment until you are sure that your business will be successful.
As with all photography lighting is key. If you are shooting inside and can’t afford expensive lighting use the most flattering and cheapest form of light there is – sun light! Position your group facing or parallel to a large clean window, if it is a particularly bright day cover it with a thin veil of material, such as a net curtain or peg a white cotton sheet across to act as a diffuser for softer, more flattering light.
If you’re scared to get in peoples faces with your camera then you’ll be missing out on some great shots. At the same time, you need to be self-aware and not too obtrusive. Again it’s all about the situation. Don’t be up in the couples grill in the Ceremony, you’ll probably get kicked out by the Officiant. But on the dance floor or during the formals it’s much more appropriate to have a little more swagger and to be more noticeable.
One of my biggest mistakes, when I was starting out, was that I brought all my props/wraps/blankets/headbands to every single session. When I got set up, I would have a mini panic attack because I had no idea where I should start. Now I plan 3-4 different setups (based on the client’s preferences and expectations) and that’s all. I am often inspired by something the client owns as well, such as a blanket knitted by Grandma or something else that’s special to mom and dad, so it is not uncommon for me to not even use everything I bring.
You want your images to be in focus. Who wants blurry images? I don’t! You want to have images that are sharp and in focus. These will look great when you blow them up and hang them on your walls. If you are viewing their work on Facebook, go to their website. Facebook can do funky things to images, but you’ll be able to view better quality on their website and/or blog.
You can also design a digital photo book to commemorate special events. Photo book-creation sites allow you to put as little or as much effort and creativity into the process as you like -- offering numerous design choices for those who want a hands-on experience or prepackaged options if you're short on time or have a large number of images to include in a single project.
There are a few bonuses to using accessories well (as well as layers). One is that changing them up a bit throughout the session can give you multiple looks without having to do many wardrobe changes. They can also be something that the subjects can interact with. A sassy little tip of the hat, holding the ends of a scarf while running and letting it billow behind you, grabbing the lapels of a husbands jacket while pulling him close for a kiss – all these little gestures and ways to interact (and become more comfortable in front of the camera) can be made possible with styling choices. Many of my sessions will feature items used outside their intended use or subject. My girls are often seen in mommy’s hats or scarves (scarves can be used in different ways like wrapped around their shoulders, as a hair piece, etc) and they love to wear my costume jewelry.