As the busy fall season for family photography approaches, I’ve decided to do a series of blog posts on things you may want consider when choosing a family photographer!  If you’re looking at hiring a photographer for the first time, I’m sure the options can be daunting.  How does this all work?  Why does it cost so much?  How do you know you can trust them to do a good job?  Whether you’re reading this here in Fort Collins or far away in another state, I want to share some thoughts that might be helpful as you make this decision.  This isn’t meant to be a black and white list of dos and don’ts, just some food for thought!  I want to start by talking a bit about some things that I think are important to look for when you’re checking out potential photographers’ websites.
I just wanted to say THANK YOU! I am not as experienced in newborn shoots as I am with other types and my latest one just kicked my butt! I’ve been trying to edit a particular image for 2 days. And then… I found your tutorials and it made all the difference in the world. I also really needed to see that you started out shaky with your own kids and how you’d improved. Sometimes, I forget it’s ok that I don’t know everything yet. Thanks again!

If you have pets or kids, please feel free to include them in your session. However, I strongly suggest limiting their involvement. If you're going to bring pets or kids, you're also going to need to bring someone else to handle them. The best thing is to include them in the beginning of the session, for a brief time, and then having a trusted friend or family member take them home. If you don't, we'll spend valuable session time wrangling them. You won't be able to relax and be together if you've got kids running around that you need to keep an eye on, and it's difficult to cuddle up when you're trying to hold your dog's leash in your free hand!


Identifying faces and places. It can be both fascinating and frustrating to see the faces of strangers gazing back at us, piquing our curiosity about their stories and their connection to us. Often there is scant information available other than cryptic notations in an unfamiliar hand, or the faces themselves that bear a subtle or profound family resemblance. With a little sleuthing, however, you may be able to fit the pieces together.

That’s it! No expectations other than fun. Then prepare yourself. Bring along props, get mom to bring one of their favourite toys or books. I usually have a hand puppet and bubbles in my camera bag along with my gear. If the kids don’t want to sit and smile don’t force them. Then them run around and be kids for a while and shoot that. Play with them, make it fun. Then they may cooperate and sit for a bit a few minutes later.
Get Down Low – one key to many natural baby shots is to get down on their level. I’ve spent quite a bit of time over the last week or two lying on the floor next to Xavier. It’s something I think we both enjoy anyway but it’s also a great place to use your camera. Getting down low and getting in close (see below) does present some challenges in terms of focal length (I’m using a 24-105 zoom – usually at the widest focal length) but it means you end up with shots that feel like you’ve entered the babies world rather than you’re looking down on it from above.

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I don’t mind them most of the time – I think they show your baby as he or she is and there’s nothing wrong with that. However at times they can be a little distracting and for those special shots that you might like to give as gifts you might like to do a little photoshop retouching. Most post processing editing tools will have some sort of airbrush or retouching tool – learn to use it, even if it’s just to smooth over the main marks and you’ll be amazed by the results.

I would love to meet up and talk about your hopes and dreams — Meet your partner in crime, and little(s), and hear your love story. I hope you will give me the chance to get to know you. I will bring some samples, talk about what it’s like to do a playdate with me, answer all of your questions and calm your anxieties, and you can get a feel for what it is like to work with me.

Tipping a photographer for family portraits is not standard etiquette. A great way to recognize a family photographer who goes above and beyond is to write them a glowing review. You probably found your photographer by reading online reviews, so paying it forward by letting everyone know how much you appreciate their work is a great gift. Write your review after they have delivered the final edited photos on time and you’ve confirmed that you’re happy with the terrific portraits they took.
This one is a bit harder to understand from a client’s perspective. Understanding the question of “How do I choose a family photographer” means also understanding the difference in the services they offer. The photography industry does not have one set way to do things when it comes to charging for things and it can vary wildly from photographer to photographer. When I was starting my business, even I had a hard time understanding the pricing structure of photography packages (which is why I opted to keep it simple and just treat my clients the way I would expect to be treated). Some photographers charge a sitting fee, require you buy a certain number of prints, then charge a premium for digital downloads. Sometimes editing is not included in the price. Some photographers don’t offer products at all and only deliver digital downloads. There are fees for travel outside of specific areas, outfit changes, multiple locations, weekend shoots and there are usually ALWAYS fees for larger families. Understanding what EXACTLY is included in the fee listed on their website is extremely important to understanding what you are choosing. If digital downloads are important to you, make sure you ask your prospective family photographer if that is part of what you’re paying for. If you are ever unsure about what to expect, always ask – and get the answer in writing so you can refer back to it during the process.
In my 6 years in business, I have photographed over 300 newborns, I have taken posing and safety workshops, I've had three babies of my own! :) Let's not forget to talk about, insurance; yes, I'm fully insured! Although reasonable DSLR cameras are easily accessible to consumers, what matters most is the skill it takes to manually and creatively use that equipment. I have personally invested over $40k in camera, lenses, studio lighting, computers, latest editing software, management systems. Over 20K in quality newborn props; backdrops, floors, outfits, headbands, hats, wood props, blankets, wraps to name a few but that's just the expense of want it takes to produce an image, it does not include my CODB; taxes, licenses, memberships, subscriptions, fees, marketing..etc. It's an investment I have made and will continue to make into my business. Most importantly and above all else, a commitment I make to every single client of mine that I will produce the best possible photographs.
If you do not know where to start, I give you a tip to realize what’s important to you: think about what you’ll want to remember in a couple of years. Or what you think your kids would like to remember in like 10 or 20 years (or more). If it’s hard to imagine, think about your childhood pictures. The ones you like the most. And also the ones you would like to have but you don’t.
A wedding photographers day can last up to 15+ hours so slow down. There is no need to rush. You will end up missing shots by running around like a mad man. Think about what you are doing. Compose your shots well. Check them. Move on. Don’t just spray and pray. Yes, you might have taken 10 billion photos but that means hours of culling and the results are likely terrible.

Why take engagement photos? The best reason is it's a great opportunity to work with your wedding photographer for the first time and get comfortable in front of their lens and with their style. (Most photographers also include an engagement session in their wedding photography packages.) You can also submit a shot to your local paper with your engagement announcement, use them creatively in your save-the-dates and wedding day décor, or give framed prints as gifts to your families. Read on for the basics to help you make the most of your premarital photo session. 
4.) Baby safety is #1 paramount. Know that babies aren’t really hung from trees. That when you see something that looks unreal that’s because it is. It’s called composite and babies are never put in harms way. So if you are trying to re-enact a photo that you saw research it first and decide the safest way to achieve. That photo with baby on dads bicep for example… you don’t see moms had there on his tushy holding him steady but guess what, it was there 😉
Their portraits are offered in color, black and white, or sepia tones. Her website showcases several of her favorite maternity photography, newborn photography, baby photography, child photography, family photography and wedding photography. Albums are the heirlooms for your family, and your images will shape how you remember these days for generations. We believe in creating timeless, elegant images fit to grace the pages of magazines and tell the unique stories of your family. We aim to create beautiful, dramatic, personal images that capture your personalities and your day.
“While it’s sometimes hard to develop trust in someone you just met, I truly believe that Kate always had our best interests in mind. She listened to what we had envisioned and acted on it with the most positive attitude. My favorite part of the session was how comfortable Kate made us feel. Neither my husband nor I love posing for pictures, but Kate made us feel at ease in a very relaxed and fun way!”
Hi. I'm having hard time deciding if I want to do maternity or newborn photos or both. I have emailed several people in my area and for the two sessions and rights to the pics we are looking at $400. I can think of lots of other things to buy for baby but I know these pictures are once in a lifetime. Also we do have a nice Nikon camera that I could attempt to take them myself and have someone take them of me. I keep going back and forth because in all honesty what ends up with these pictures anyway? Please help me persuade myself one way or another. TIA!
If you’re preparing your birth announcements, don’t forget take a look at our guide on birth announcement wording to answer all of your questions on birth announcement etiquette. If you’re still in the beginning stages of your pregnancy and not yet ready to schedule newborn photos a few months out, you can start preparation for your maternity photos instead, using our time frames on when to take maternity photos.Bella Baby is the face of hospital baby portraiture. We bring experienced, professional photographers into the hospitals to capture your baby's first photograph with a natural, artistic style. We believe that babies look the most beautiful when being held in their parents' arms or cuddled in one of their own baby blankets. Bella Baby captures this beauty by using only "real things"...natural window light, professional photographers and professional grade SLR digital cameras.
Babies look peaceful while sleeping — and they are also easier to work with for photographs because they aren’t going to pull out of that swaddle. That doesn’t mean you can’t photograph a newborn that’s wide awake, but be aware that many of the poses you see aren’t possible with an alert baby because they wiggle out of that perfect placement of the hands and toes.
Once you have the baby posed, step back and look at the whole picture for a few minutes, checking for details that need fixing. If her hand is visible, make sure you can see all her fingers are visible – sometimes one or two get tucked into a fist and then if the photo it looks like the baby only has three fingers. Also, be sure baby’s eyes are closed completely – in the second photo above the baby’s eyes are not quite closed. A simple stroke down the bridge of her nose will cause her to close her eyes all the way. Make sure the headband is positioned how you’d like, and the background blanket is free of wrinkles, etc. Above all, make sure the baby looks comfortable and peaceful – if not, try again.
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In addition to newborn and twin photography, Silver Bee provides a wide range of photography services in Austin, Texas. Newborn photography is one of our favorites as we thoroughly enjoy watching little ones grow up and capturing that growth on camera! Our family photography sessions are quite popular, as well. We really enjoy working with the entire family! And it all starts with the maternity photography sessions. From the very beginning stages we capture those beautiful moments on camera so that your memories can last a lifetime!

Laura Squire Photography is a photography studio located in Houston, Texas, serving the entire greater Houston metro area. This photographer specializes in newborn, baby, child, family, couple, maternity, bride, and wedding photography. They also offer lifestyle portraits and high school senior photography. Laura Squire has been shooting professionally since 2009; capturing life’s precious and fleeting moments is her calling.


Your portrait session should be a reflection of your family. Before our session we will have a phone or in person consultation so we can discuss your expectations, ideas, and goals for our session. Preparation and communication are the keys to a successful portrait session, so make sure to share all your ideas and concerns with me during our consultation or on your questionnaire!

Think about how personable the photographer is. You will use the interview in part to determine the technical skills and style of the photographer, but it is also an invaluable opportunity to assess her soft skills. Think about how personable the photographer is. If you take a disliking to her for whatever reason, this could create a negative dynamic or atmosphere on your big day. Keep in mind some basic questions, and discuss your response with your partner after the interview.[16]


At the image below, both of them are not in focus. If you look closely, in the top image you can see that focus fell on his shirt. That is the most clear part of the image. His eyes and his face (what you normally want in focus) is blurry and out of focus. The bottom image is also out of focus. This one is because of a too low shutter speed and there is motion blur. Images can also be out of focus because of a camera error. Your photographer should cull all those images and not present them to you.
Although this website title may suggest focusing only on using a professional photographer to create a family portrait, there are  two different approaches to nave that special memory for your own family or if you planning to give it as a gift.  The first approach is to hire a professional photographer and have an appointment at their studio or at your home and have a set of individual or family photographs or portraits taken.  Once completed, you would likely receive a set of photographs that may likely include enlargements that could be framed.  With software available today, the photographer could also touch up some of the shots prior to printing.
1. Decide what types of photography services you’ll offer. Businesses and individuals need photographers for many reasons. Businesses need pictures of their products for brochures. Realtors need images of the homes they’re selling. Magazines need photos related to the articles they’re publishing. Or you can stick with non-business photography and take portraits or photograph weddings.
Jason -- Sorry for the late reply! For me, it's all about personality. I've had families who all wore gaudy Hawaiian shirts (you would think it would be horrid with the clashing, but it actually worked beautifully!), all in shades of (color), University sweatshirts, swimsuits and scuba gear, sports uniforms, whatever. Their personality and their own flavor should guide their clothing. As a general rule, I do ask that they don't mix wild patterns (with the one exception above) but other than that, I figure I can work it out by who's standing next to whom, if that makes sense.
4. Create a business name. What you name your business will become the brand image, so choose a name that fits the type of photography you want to do. If you want to take kid portraits you can have a whimsical name, but if you want to do business photography or weddings, you’ll want something that sounds professional or elegant. If you don’t use your given name in your business name, you’ll likely need to file a fictitious name statement with your county clerk’s office. You also need to check with the U. S. Patent and Trademark office to ensure the name isn’t protected by trademark.
I am not a huge photo prop person.  However, some props will make your session easier!  We brought a blanket, a wooden crate, and a fun turquoise chair!  All of these allowed us to take certain photos easily.  In the photo above, the crate enabled me to photograph my two children who vary greatly in height a lot easier!  You can tell that my son is shorter than my daughter, but the height difference is not as noticeable as it is when they stand next to each other.
You don't want to be in the position as the wedding photographer of needing to fight the client after the fact (or during!) with what they have and have not paid for.  Before the event, clearly communicate to them what services you are prepared to offer for the price they pay.  Do you include digital files?  How many hours of work will you shoot?  Are you going to shoot the reception too?  Is there a travel charge?  What prints are included?  Will you do an album?  Provide answers or face the wrath of bridezilla. (Thanks Gaelene Gangel)
If you notice that you aren't getting the bride and groom to relax and interact with each other while you're taking photos, the best thing you can do is to switch to a longer lens (like 200mm) and scoot way back.  The couple will naturally begin to interact with each other and you'll be able to get the shot since you're out of their way.  This is my favorite way to START a wedding shoot of the couple.  By starting far away, they feel like it's just them and they can get used to the camera from a distance.

Thank you so much for this post. I’m also a newbie to the world of professional photography, but I’ve been a photographer for most of my life. I would usually simply do shots with friends and their families, or just my own, but I’m actually starting to get paid for it now. I had the privilege 3 days ago to shoot my friends newborn son and her older 2 kids. It was my first newborn shoot, and I was thrilled at how the pics came out, but I felt like I could have done better. Fortunately, I get to try again tomorrow, because Daddy was working last time! Your list and examples are fabulous, and I can’t wait to put then into action!
Photographer reputation and demand have a huge impact on rates. Professional photographers with a widely recognized brand will cost more than those just starting out. Experience will also affect costs. A new photographer looking to build their portfolio will often offer discounts to build clientele, while more established pros will have rates reflecting their experience. Most wedding photographers only work one wedding a day, so if you have your heart set on someone with a cult following, secure their services early with a deposit.

Light can make or break any photograph, portraits are no different. The very derivative of the word photography is “drawing with light”. The biggest thing you want to make sure you do for portraits is get light into your subjects’ eyes. There are many ways to do that and that’s a whole huge topic but there are a few things you can do to set yourself up to start off with good light.
Scott Peek Photography is a photography studio in Plano, Texas that specialize in family, child, high school senior, and commercial portraiture. This studio also conducts event photography for corporations, companies, and non-profit organizations hosting parties, conferences, and meetings. Since 2009, they have been a proud member of the Professional Photographers of America and the Texas Professional Photographers Association, Inc. Scott Peek Photography was recognized as the Dallas A List's Best Portrait Photographer.
Jilly Bean Photography is an award-winning portrait studio located in the heart of historic downtown McKinney, Texas. Jill is an expert in her field, and is known as the "Baby Whisperer of North Texas." She has over a decade of experience as a newborn photographer. At Jilly Bean Photography we pride ourselves on creating beautiful images of your newborn and growing family in a safe, healthy environment.
Cinnamon Dreams Photography & Weddings is a wedding planner and photography studio in Dallas, Texas, serving clients in Ft. Worth, Plano, Frisco, McKinney, Highland Park, Irving, Addison, and the surrounding DFW area since 2011. This studio specializes in bridal, wedding, engagement, family, child, corporate, and executive photography, as well as wedding planning packages. Cinnamon Dreams Photography & Weddings has been featured in Style Me Pretty wedding blog site.

Consider the Lilies Photography offers portrait sessions in the North Dallas and surrounding areas. All digital images are beautifully edited, high-resolution and delivered in both color and black-and-white for your unlimited self-printing, with the option to purchase additional professional-quality prints and products. Working with Consider the Lilies Photography, you’ll choose from portrait session packages that fit your family’s needs, such as the “Watch Me Bloom” mini portrait session that captures and preserves all of those precious childhood moments without investing in a multi-hour portrait session. A unique offering is the “Newborn & Family Lifestyle” in-home portrait session which highlights the connection of your loved ones in the natural and relaxed environment of your own home — perfect for welcoming a precious newborn baby. If you’re looking for beautiful portraits to adorn your home and to create memories of your loved ones that will last a lifetime, visit the website to learn more today!


Purchase equipment frugally. Having quality equipment is important for taking high-quality photos, but you need not invest all of your savings in brand new, high-end equipment before you really start your career. You can buy used equipment in good working condition, purchase older models at a discount after a new model comes out, rent equipment, or even borrow equipment until you are sure that your business will be successful.[3]


I used to do newborn photography myself. I had an excellent mentor who still does most of her business off of newborn photography. I would really agree with everything Mama Natural has to say here. Except possibly to recommend some place like Sears. That is a REALLLLLY hit or miss thing I have seen some really awful photos come from places like that. It’s worth the extra to hire a reputable photographer but l guess if you really have to it’s better than nothing.
Also, check if there's a second shooter included in the contract, and if there's not, ask about the possibility. It's likely the second shooter can be confirmed later on, but the main benefit to having two shooters is, of course, you get twice as much coverage. For example, during your formal photo session, one photographer can capture the formal photos, while the second one can get behind-the-scenes, photojournalistic photos, like your guests mingling. If you're having a larger wedding (250 guests or more), you might even want to ask about having three shooters so your photography team can be sure to capture the event from all angles.
No doubt there are many wedding moments you won't want to miss. The best way to ensure your photographer captures the right moments for all posterity is to provide a suggested shot list. Of course, the style and number of these images will all depend on the photographer you've chosen and how long you've hired that pro for, but a shot list of photos you'd love to have is a great way to cover your bases. Since you should count on at least five minutes per shot, it's unrealistic to expect all the photos below, but pick and choose those shots that mean most to you.
First, I would recommend never hiring someone, even a friend, without looking at their portfolio first.  While a portfolio only showcases a photographer’s best work, if their best isn’t very good, you can safely bet they won’t be taking amazing photos of you and your family, and you should think about hiring someone else. Looking at their portfolio will also give you an inclination as to their creative vision and methods.
#1 – it automatically forces you to slow down. That’s a good thing. You can check your settings, review the composition, and exposure to make sure you’ve got everything right. All to often it’s easy to get carried away once you put the camera up to your eye and forget to check something only to see later you had the wrong White Balance, or ISO was 6400, or you accidentally shot Small JPG. Slow down, avoid an “oops”.
Ahead, you'll discover a set of images that photographers strongly suggest you take. As for the specific photos that you shouldn't stress about capturing? Don't fret over detail shots, like bar signage, cocktail tables, or favors, says Jen Huang: "They're not necessarily important for the story of the day and the story of the couple. I am always up for taking beautiful detail shots, but I think couples should worry less about these." As for shots to completely avoid? Virtually all of our photographers agree that reception table-to-table shots should be skipped. "It's time consuming for the couple, disruptive to your guests and dinner service, and takes away from documenting genuine moments," adds Heather Waraksa.
Give clients what they want. You may like to take creative portraits of people, but your clients might just want to look pretty.[10] Remember that, especially when you are starting out, you need to make money. The best way to do that is to have your clients buy prints (or digital images with rights to print). They are more likely to buy prints if they like what they see!
A great way to keep your couple happy after the wedding is to send them a few preview images. They might be expecting this if you have discussed it in your contract but if they’re not it can be a great surprise. Just drop them an email telling them how much you enjoyed their wedding and give them some indication as to when the final images will be complete. This is a great way to keep them in the loop. Additionally, they might share the images on Facebook or with family and friends which can be great for referrals.
I love using props for my portrait sessions. I have simple props available; however, if you have something specific in mind you are welcome to bring your own as you know your family/child’s preferences/colors and activities/hobbies, etc. I have holiday props for Halloween, Easter and Christmas. Balloons for children’s birthdays make great props too. We use high resolution backgrounds and flooring complimented with designer furniture to create vintage, timeless looks for your portrait session.
Oh Babies! I love babies! They don’t call them bundles of joy for nothing. I specialize in newborn photography due to the monumental joy a new life brings and I want to preserve those moments for your family in a unique and timeless way. Those little toes and sweet features mature and grow so quickly. It always comes as a shock to us mothers how fast time flies. This is why I am so passionate about providing families with high-quality images of their babies in a safe and comfortable environment.

Know someone in your area who has gotten beautiful photos taken of their own family? Reach out and ask them who they hired! Not only can you feel more secure knowing they’re recommended, but a lot of photographers offer bonuses or discounts when you’re part of a referral. And, if no one comes to mind, you could try posting a status update, asking if anyone can recommend a local photographer.


In the days following birth it is especially difficult as babies tend to be kept swaddled in bunny rugs and all you end up seeing of them for 99% of the time is a little red head. Add to that the complication of the bumps, marks, scratches and misshaped heads that newborns also tend to arrive with and finding a flattering angle that will make more than just the proud parents ooh and aah can be difficult.
We're getting maternity & newborn photos taken. I think the total is like $650 and we'll get all the photos on a disc. We had a disaster of our wedding photos three years ago and I always said from then on that I wouldn't pass on photos of a once in a lifetime event just because they are pricey. And I'd pay top dollar to get the best if I needed to. It still hurts my heart when I realize that we don't have a single picture of just my husband & I on our wedding day. Not one. When I thought we were taking photos together our photographer later explained she was just "testing the light & setting her settings". Who does that?!
Also, check if there's a second shooter included in the contract, and if there's not, ask about the possibility. It's likely the second shooter can be confirmed later on, but the main benefit to having two shooters is, of course, you get twice as much coverage. For example, during your formal photo session, one photographer can capture the formal photos, while the second one can get behind-the-scenes, photojournalistic photos, like your guests mingling. If you're having a larger wedding (250 guests or more), you might even want to ask about having three shooters so your photography team can be sure to capture the event from all angles.
Family portraits are life time memories. Making a clothing choice for family photos is one of the most challenging tasks, especially when we think about our kids. Fortunately, now we have online shops like https://www.petitluar.com/ that make this task lot easier for us by giving great stylish baby clothes at affordable price. These are portraits you will hang on your walls and cherish for many years, so choose everything perfect. Through reportage and documentary photography, the true essence of the event, the atmosphere and all the fun will be truthfully photographed. Real personalities and action. In additional to the lifestyle coverage of the special occasion, organised group photographs can be taken as informal groups during the event or formal utilising a specific area.
Larger prints require extra care in order to guarantee the best possible print. So for big prints, I would highly recommend that you order larger prints through your online gallery.  If a print is going up on a wall, I want the print to be perfect.  Many big box print labs are cheap, and they differ in paper choice, color accuracy, sharpness, photo brightness, and overall quality.  I work closely with the same professional printing lab partners I use for my fine art landscape prints and together we ensure you get the perfect prints.
The length of time that the photographer's services are required can contribute significantly to cost. Any additional activities beyond the ceremony and reception that couples want photographed can add to the time and cost, including photos of the wedding party getting ready, formal family photos, rehearsal dinners, bridal showers, engagement photos or engagement parties, day-after brunches, and so on. The average wedding photography agreement is typically for 8-10 hours or more so the photographer can capture the venue, the ceremony and the important parts of the reception.
#2 – it allows you to get your eye away from the camera so you can actually make eye contact with your subjects. They are very real people and they feel even more uncomfortable staring straight into your lens than they do looking at you. You can make gestures to get kids attention, or make faces. But you’ll get way better expressions by interacting with them than you will looking through the viewfinder. Try it!
Once you know the preferences of your clients, setting a rough timeline will help you determine what to do next. Some of my clients want colorful autumn foliage as a background and we wait for that perfect season to capture what they want. Advise your clients to choose the season wisely and know what to expect as the weather changes. As the season gets closer, check the weather forecast to determine the exact date of the shoot. Make sure that chances of precipitation are not very high and that you have an exact location to go to.
I did get a few more ‘portrait’ like shots in that first week but then ended up being more activity based ones, often with other family members. On returning home and over the three weeks since I’ve continued to take the documentary style shots but have seen a move to take a lot more portrait style shots also. Quite a few of our friends have commented on the nice balance between styles.
Aside from being flexible, be safe.  The most important thing on this list is to research newborn photography safety before you start. Many traditional poses are actually composites with spotters and safeguards in place so the baby is out of harm’s way.  Lastly, don’t give up.  I remember the first time I went snowboarding when I got back before I could open my mouth, my friend said I need to do it 5 more times before I decide to give up, that the learning curve is steep and that it gets easier.  The same is true for newborn photography.  My first session left me feeling very defeated, but I’m glad I got back up and did it again (and again and again)…and hopefully, this list removes some of your growing pains.
By asking yourself that question, you will avoid taking a photo of a person with a blank expression.  You'll recognize that the person's expression isn't conveying a mood and you'll change it.  This can also happen in a landscape.  Look at the photo below of the bird in front of the sunset and you'll see that the exposure which was too bright did not convey a serene mood.
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